According to this article by footwearnews.com, iconic footwear designer Giuseppe Zanotti is paying attention to current sneaker and streetwear fashion.
Footwear News author Katie Abel writes –
“Giuseppe Zanotti understands the power of the streetwear revolution — and its huge impact on consumer shopping patterns. That’s why the veteran shoemaker is thinking a little differently when he designs his collections”
Zanotti was quoted at Milan Fashion Week – “I want to put the emotion of a sneaker on a women’s heel”, speaking of his current collection which is inspired by the likes of Lady Gaga.
He goes on to say “I tried to put a lot of details from streetwear and the sneaker universe on a high heel — some neon color, some new materials. I want to make wedges and stilettos more technological, to do some elegant shoes that are less boring.”
This is Zanotti’s nod to the rise of streetwear which he notes has “completely changed” the fashion industry in the past four or five years.
“Sneakers are a little easier than high heels. We need to be very realistic about that, and we need to move. This is a challenge for me and a lot of other people.”’
We love that designers are paying attention to the sneaker trend – this might not only have an impact on aesthetic but potentially comfort features in their design.
Read the original article on footwear news – https://footwearnews.com/2019/fashion/designers/mfw-giuseppe-fall-2019-shoe-collection-1202750765/
Or check out the Giuseppe Zanotti collection – https://www.giuseppezanotti.com/au/
